Everyone loves a good idea, and Babe Ruth had a great one - offer a baseball skills video to their athletes and families. So we set about creating a package that would include all the key elements: drills to demonstrate talent and technique, an interview to offer an insight into the player's attributes and character, and custom shots to give the video some flair. The ultimate goal was to help the athletes create something that would aid them in their college team applications. In the process we discovered that many parents were simple interested in having a well-produced record of their son's baseball experience, something to share with family and friends.
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Many medium to large companies (if not all) have a Code of Conduct, a set of guidelines which outline the standard of behaviour expected of each employee. The Code of Conduct is often a lengthy, dense document, and can potentially be difficult to digest. Recognizing this challenge, a Calgary company contacted N8 Video Productions to produce a video summarizing three of their policies.
The goal was to condense the content into bite-size pieces, capturing the essence of each guideline so that employees could easily comprehend and apply each principle to their work. Employees are required to watch the compliance refresher each year. The full version lasts about eight minutes. Below is a shorter highlight reel with some snippets from the course. At the request of the client we've removed their logo. It's a good question! As I approached writing this I thought to myself, how great it would be if there were only one answer, one ultimate answer, the key to excellent video production! And in a way, I think there is... here are my thoughts:
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Author - NATEI'm a raw carrot muncher and an ice cream connoisseur. I get excited about learning new things, especially when it makes me a better videographer. Categories
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April 2014
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